The Ask:
Convince restaurant operators it would be silly not to use Philly.
Living through one of the most heated elections of our time, the divisions are clear. But while the country is choosing sides on the political stage, there's one enemy we can all agree to fight: private-label cream cheese.
The Insight:
Art Director: Lila Berger
Out in the World
Caption:
As the nation navigates a divided political landscape, we’re calling on restaurant owners to rally together against the common enemy: Private Label Cream Cheese.
Join our interactive campaign trail and witness what sets Philadelphia apart from the rest.
Visit our voting booths at national food expos to enjoy side-by-side tastings of cream cheese-based dishes. Want even more interaction? Check out our Philly Campaign Truck in your neighborhood, where you can hop in and recreate your menu's most iconic dish with Philadelphia Cream Cheese. Don't worry—we bring the experience to you!
Make the switch today.
Social
Website
Experience Philly at major food industry expos.
At our interactive taste test booth, we’re showcasing why operators should officially switch to Philadelphia Cream Cheese for their menus.
After sampling, operators can 'cast their vote' and earn exclusive merch as an incentive.
Watch live voting results appear on a screen, illustrating Philly’s landslide victory in critical categories like taste, creaminess, profitability, and customer preference.
The Campaign Trail
Imagine a food truck literally only filled with cream cheese.
Well, a Philly-branded truck rolls up to your block as a campaign vehicle, traveling city to city to win over restaurants and street food vendors. The strategy? Simple. We invite them aboard to reimagine their most iconic dish—this time, with Philadelphia Cream Cheese at the heart of it.
Bringing Philadelphia to every block.
