The Ask:

Position ChatGPT as a helpful tool with multiple uses for those who already use the AI platform.

Insight:

Entering the “real world” is overwhelming. Most view ChatGPT as a way to cheat, not a tool to help you overcome life’s many obstacles. And who do people get the most comfort from? Their mother.

Art Director & Copywriter: Me lol

Social Campaign

Out in the world

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